Our ethical principles

Working together to build a brighter future

We’ve been committed to the highest clinical standards for over 30 years, ensuring that every product and service meets safety and ethical guidelines. With decades of experience in securely handling data, we ensure information is accessible and reliable for our customers.

We’re using this expertise to develop technology that supports research, drives innovation, and improves healthcare. To accomplish this, we will only ever work with pharmaceutical companies if we believe it improves clinical safety and/or advice.

Our dedicated clinical teams ensure our systems stay updated with the latest guidelines, offering healthcare professionals the best advice through built-in clinical intelligence. By working closely with the wider healthcare industry, we can further drive improvements, closing the research loop and ensuring that the latest clinical evidence is fed back into our systems for the benefit of clinicians and patients.

Together, we can make a real difference in improving healthcare across the nation.

Developing positive, ethical solutions

We work across healthcare to deliver solutions that are ethical, impactful, and patient-centred. From supporting frontline services to enabling research and advancing technologies like AI, our aim is to improve care through collaboration, integrity, and innovation. We believe meaningful change comes from working together — co-creating approaches that reflect the needs of a constantly evolving healthcare landscape.

• Benefit

  We're committed to delivering clinical, social, and system-wide benefits for patients, professionals, and the NHS. Whether through service transformation, research support, or digital innovation, our work is designed to enhance care quality, safety and equity.

• Transparency

  We are proud of the work we do and the partnerships that enable it. We commit to being open about how we work, how data is used, and the purpose behind each initiative — whether supporting healthcare improvement, enabling research, or advancing innovation in areas such as AI. Transparency is key to building trust and ensuring our work continues to meet the needs of patients, professionals and the wider health system.

• Privacy

  We're trusted custodians and processors of sensitive personal data. We take this responsibility seriously, complying with all legal and ethical obligations and ensuring appropriate permissions are in place for every use of patient and customer data.

• Evidence based

  We support and work with world-leading clinicians, researchers, and data experts who pioneer new solutions grounded in the scientific method. Whether contributing to research, developing digital tools, or exploring emerging technologies such as AI, we ensure that academic rigour and evidence-based practice are at the core of our work. Our principles and partnerships guide us in the delivery of clinical excellence, the pursuit of leading evidence, and the responsible advancement of innovation.

• Safety

  Patient safety is at the heart of everything we do. We are committed to improving outcomes through responsible innovation, collaborative working, and a relentless focus on safety, effectiveness and quality.