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  1. Home
  2. Medicines and health technology adoption

Medicines and health technology adoption

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Translating evidence into everyday clinical practice

Working with research and life sciences organisations to accelerate appropriate, equitable uptake through clinically embedded digital capabilities.

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Our role in everyday clinical care

As the leading provider of clinical systems across primary care, community pharmacy and community services, we are embedded directly within the workflows clinicians rely on every day. We combine market access expertise with the power of our integrated clinical software ecosystem to support how treatments are identified, prescribed, dispensed, and supported in routine care.

Bringing innovation closer to patients

Together, our digital capabilities help ensure medicines and health technologies move from approval to appropriate use — embedded within everyday care.

  • Clinical prompts

  • Data collection templates

  • Risk stratification and pathway activation

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In-workflow clinical decision support

Prompts, alerts and guidance are embedded directly within the clinical systems healthcare professionals already use, supporting timely, evidence based decision making at the point of care. Relevant information is delivered in context, enabling informed choices without disrupting routine practice.

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Guideline-aligned therapy implementation

We support the appropriate uptake of guideline recommended medicines and health technologies by enabling consistent implementation across clinical teams and care settings. This helps reduce unwarranted variation and supports more equitable adoption across populations.

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Proactive patient identification and pathway activation

Using real-world clinical data, we support the identification of at risk or undertreated patients and support their timely entry into appropriate care pathways. This enables earlier intervention and more consistent, pathway led care aligned to evidence and best practice.

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Access our medicines and health technology adoption brochure

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Real-world impact you can achieve with us

Our embedded digital capabilities have already improved real‑world uptake and outcomes:

  • Heart failure

    10,000+ titration entries → improved optimisation

  • Chronic kidney disease

    52,000 screened → 2,023 high-risk patients surfaced

  • Atrial Fibrillation

    Treatment timelines reduced from 30 months → 10 weeks

  • COVID-19

    23.5 million booster vaccines recorded in 2022

Let’s bring innovation closer to patients 

We offer solutions to support end‑to‑end clinical decision support for healthcare professionals, while enabling patient education and direct feedback through electronic data capture.

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