• Skip to main content
  • About us
    • Our user groups
    • Our partners
    • Our sustainability strategy
    • Our environmental responsibilities
    • Our social value
    • Our business responsibilities
    • Our people and culture
    • Careers
  • Products
    • EMIS Web
    • EMIS-X for GPs
    • ProScript Connect
    • PharmOutcomes
    • PHM Pathfinder Analytics
    • ScriptSwitch Prescribing
    • Apex
    • Recruit
    • Pathway
    • Partner products
    • CEMBooks emergency room
    • Hero
    • Joy
  • Healthcare
    • Integrated care systems
    • Primary care
    • Community care
    • Community pharmacy
    • Secondary care
    • Hospice care
    • Collaborative PCN working
    • Medicines Optimisation
    • Data driven transformation
    • Empowering pharmacies
    • GP IT managed service
  • Life sciences
    • Pharmaceutical industry
    • Academic research
    • Research and clinical trials
    • Real-world data and insight
    • Medicines and health technology adoption
    • Proactive care with Pathway
  • News and insights
    • Customer stories
    • News
    • Articles
    • Blogs
    • Newsletters
  • Events
  • Contact us
  • Help Centre
  • To optum.com
  • Brazil
  • India
  • Ireland
  • United States
  1. Home
  2. Events
  3. Efficient practice through data driven decisions 

Virtual Event

I Stock 1364324877

Efficient practice through data driven decisions 

How a connected, data-driven approach can support your practice with clearer visibility of demand, better patient prioritisation and more efficient ways of working.​

Register for event Event details Tuesday 16 June 2026

12:00 to 13:00

Microsoft Teams

Tuesday 16 June 2026

12:00 to 13:00

Microsoft Teams

General practice is under increasing pressure to improve access, maintain quality and deliver care sustainably.

This webinar shows how a connected, data-driven approach can help your practice respond more effectively — giving you clearer visibility of demand, better prioritisation of patients and more efficient ways of working.

You’ll see how insight can flow seamlessly into action across your practice: 

  • Identify and prioritise patient need through population segmentation and risk stratification 
  • Understand and balance demand and capacity with greater operational visibility 
  • Embed insight into everyday workflows to support consistent, structured care 
  • Close care gaps and improve performance while reducing administrative burden 

Bringing together PHM Pathfinder Analytics, Apex, Pathway and GP QOF, this session demonstrates how data can move beyond reporting — actively supporting more proactive, efficient and high-quality general practice. 

In this event, you’ll learn

  • How to identify priority patient cohorts with PHM Pathfinder Analytics
  • Practical ways to optimise access and capacity using Apex
  • How to turn insights into actions with Pathway
  • How to improve Quality and Outcomes Framework (QOF) performance with GP QOF

Speakers

  • Neil Martin

    Neil Martin

    Product Director – Health Analytics

    Neil Martin is a Product Director at Optum, leading the development and strategy of health analytics products across integrated care systems. His work focuses on turning data into practical, real-world improvements. He brings over 18 years of experience and prior to Optum, he held senior roles at NHS England, shaping national platforms and data-led transformation.

  • Links
    • Careers
    • Modern Slavery Act
    • Supplier Code of Conduct
    • Tax strategy
    • Gender Pay Gap Report
  • Contact us
    • Get in touch
    • Media enquiries
    • 0330 024 1269
  • Find us Fulford Grange,
    Micklefield Lane,
    Rawdon,
    Leeds,
    LS19 6BA
    • Get directions
  • Twitter
  • LinkedIn
  • YouTube

© 2026 EMIS. All rights reserved.

  • Privacy Policy
  • Cookies Policy
  • Terms of Use
  • Terms & Conditions
  • Compliance