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Support research and boost revenue with Recruit
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“This is probably the quickest way we've generated revenue for the practice in about five years” commented GP Partner Dr Jeremy Clarkson after using Recruit for the first time. His Worcestershire practice, Barnt Green Surgery is excited to make use of our tool within EMIS Web to support clinical trial recruitment in primary care in a quick and effortless way. “I couldn't believe how easy it was – in five minutes I’d made the practice £455.”
The Recruit tool embedded within EMIS Web is enabling primary care teams in England to support clinical research from within their clinical system, by surfacing potentially eligible patients for locally recruiting clinical trials using Electronic Health Record (EHR) data. In stark contrast to the laborious and time-consuming processes he’d previously had to manage when supporting clinical trials, Dr Clarkson observed that using Recruit was “a really low impact bit of work... just a matter of clicking a few buttons”. With searches already designed and built within the platform, all that a practice needs to do is review the generated patient list and send an invitation by text directly through the tool.
This is probably the quickest way we've generated revenue for the practice in about five years. It's a nice refreshing change to have something that is making income without being too onerous.”
Empowering patient participation
“I was a little bit hesitant about sharing information at first” relayed Dr Clarkson, “but actually it’s all within the patient’s control – we’re just doing the introduction.” This resonates with the findings of this 2024 report from Newmarket Strategy, where 69% of surveyed patients agreed they’d like to have the opportunity to take part in clinical research. Recruit simply surfaces those who are likely to meet eligibility criteria and allows GPs to initiate the conversation, with no patient data shared unless the patient consents to do so.
Because the decision to be involved and to share data is controlled by the patient, we felt very comfortable.”
Supporting professional development
Both the NHS and UK Government recognise the huge value of clinical research, and the untapped potential of primary care to transform clinical trial delivery. Referencing the 2024 ‘Good medical practice’ guidance from The General Medical Council (GMC), Dr Clarkson commented that involvement in research not only benefitted the practice and their patients, but also contributed to professional development. “I’m an appraiser, and one of the things I’ll be asking moving forward is 'how do you participate in research delivery?' It’s something we're encouraged to do professionally, and it's also great for patients.”
Recruit is fantastic. It’s very, very simple for us to use and we’re keen to get involved and support more trials going forward.”
Recruit is accessible to all EMIS Web practices in England and is available in EMIS-X. To get started today, follow our simple step-by-step activation guide here.